With the continuous development of the coating industry, with the name of "world factory", China's manufacturing industry is mostly mixed: on the one hand, it is the affirmation of the importance and status of the Chinese market, on the other hand, it also means that most of the products belong to the low-end field. For China, the process of "urbanization" has not solved the problem of low consumption ability of farmers in most sectors. China's paint industry has not been able to escape the "low-end" curse, it can be said that the future of the low-end paint market is a game of risk and opportunity.

1. focus on big brands

With the increasingly obvious intention of some decorative coating enterprises to seize the industrial highland with brands, the big brand strategy has increasingly become the main means of competition in the industry. Many Chinese architectural coatings industry has been focusing on brand building enterprises, increasingly tasted the sweetness of brand building.

High Segmentation of 2. Market

With reference to the development trend of architectural decorative coatings, China's architectural coatings industry is bound to compete more brutally in the field of production and sales. In the field of production, the mainstream style of Chinese architectural decorative coatings is becoming more and more prominent. For new Chinese-style coatings with strong Chinese cultural characteristics, European-style new and old classical and modern elements have also become a very obvious genre in the Chinese architectural decorative coatings market, and will be sought after by many consumers.

3. industry chain restructuring

Due to the reshuffle of the architectural decoration coating industry, the disappearance of a large number of small enterprises, and the drastic deterioration of the industry environment, the restructuring of the industrial chain will be carried out, and some of the rules in the industry will undergo major changes. Because it is difficult for a large number of enterprises to guarantee credibility, the business environment of future enterprises in the industry will be completely different. How to position their position in the industry in the future will be a brand-new problem. Small businesses will focus more on the production of a certain parts of the enterprise, for large enterprises to provide support, small businesses have an efficient marketing strategy after the rapid growth of the opportunity greatly reduced. After hard market competition and stable market share, large enterprises will greatly change their views on production, marketing and channels, so they will form a new market demand for the industry and accelerate industrial restructuring.

4. Innovation Chart Development

In recent years, people's living standards have been greatly improved, and the consumption of architectural decorative coatings has shifted from necessity to practicality and even applicability. In the future, young people will not only be the main force in the consumption of architectural decorative coatings, but their ideas will also change the development trend of the market. China's functional needs from the past will be transformed into fashion, personalized enjoyment, architectural coatings are not only pure home decoration, people also give it the pursuit of fashion, publicity, enjoy the meaning of life messenger. Seeking innovation and change will be the mainstream of architectural coatings consumption in the future, so the update speed of coatings will be faster and the update cycle will be gradually shortened, which makes the professional architectural decorative coatings manufacturers face greater challenges.

5. market deepening

my country has a large agricultural population. Since the reform and opening up, the living standards of farmers have been continuously improved, and some even exceed the living standards of urban residents. The vast market of future coatings will have a place for wealthy farmers. The global paint network understands that due to the intervention of the main force of farmers' consumption, the future architectural decorative coatings will consider continuous innovation in structure, shape and appearance color. Many changes in the future architectural coatings are closely related to the main consumer groups of farmers, so from now on, we should pay attention to and study its development trend and trend.

6. service value-added

By the architectural decoration coating industry is highly competitive, the market demand of architectural decoration coating service industry will be multiplied, and the old experience of products in the past will become the history of more and more coating leaders. In such a situation, high-end consultants, marketing companies, logistics, import and export companies, design companies, etc. inject more intellectual support into the coating industry.

7. environmental effect

In the future, it is foreseeable that architectural decorative coatings will be closely related to green environmental protection. The future architectural decorative coatings must have special standards for the pollution of free formaldehyde and harmful volatile chemicals in the process of bonding and finishing. Environmental protection will be the focus. In the future, our society will gradually tend to be aging and diversified, and more and more only children can have their own houses. It can be seen that the future of decorative architectural coatings in the green environmental protection at the same time, need to take into account the health needs of this part of the special population, to specifically for the disabled, the elderly, and children to design their satisfactory home.